We train minds
to build exceptional
athletes.
The greatest programs in the world train everything. AthletesClass brings a structured mental performance program to Salinas Regional Soccer Complex — in lockstep with physical training, built into the culture, available to every athlete on every team.
The Development Standard
The elite academies of the world don't treat the mental game as optional. Neither should we.
Ajax. Barcelona. Pachuca. The programs that consistently produce elite talent share one thing beyond physical training and tactical instruction: they develop the whole athlete. Mental performance — the ability to reset under pressure, compete with consistency, and bounce forward from every result — is not a soft skill. It is a trainable, coachable discipline that separates good players from exceptional ones. Salinas Regional Soccer Complex has the facilities, the coaching, and the competitive pathways to be a genuine development destination. A structured mental performance program, running in lockstep with physical training at every level, is what completes it.
8+
soccer leagues and clubs conducting weekly practices, games, and tournaments at the facility annually.
7,000+
attendees at a single tournament hosted here — one of many events drawing scouts and families to this facility year-round.
[X]
registered athletes across all leagues and age groups — every one of them a potential program participant. (Confirm with Simon)
The Athlete
Athletes · All Teams · All Levels
Every practice becomes a mental rep. Athletes build focus, composure, and consistency as trainable skills — the same way they build their first touch. One percent better every day, compounding across a full season. That is what changes. That is what the community sees.
The Coach
Coaches · Every Level · Every Age Group
Walks onto the pitch with a field-ready card deck and a system that runs itself. Five minutes of mental performance work, built into every session. The coaches who train everything develop the athletes everyone wants to watch.
The Parent
Families · Season-Long · Every Team
Parents who understand the mental side don't just support their athlete — they help build a healthier, more resilient athletic community for every kid on every team.
The Ecosystem Advantage
Most programs pick one audience. We build the whole ecosystem.
Every mental performance program that exists serves athletes, or coaches, or parents. Some serve two. None run a single unified curriculum across all three — simultaneously, inside the same facility, with shared language connecting every conversation from the pitch to the car ride home to the sideline.
When an athlete hears the same principle from their coach at practice, sees it hanging on a banner while they train, and their parent reinforces it on the drive home — that principle sticks. It becomes part of how this community talks about competition, growth, and what it means to belong here.
The downstream effect is real. Athletes who feel supported stay in sport longer and carry those skills into every part of their lives. Parents who understand the mental side become a source of strength. Coaches who have the tools become better leaders — on the pitch and off it. That is what a community program looks like. Not one audience at a time. All three, together, building something that outlasts any single season.
The System
5 / 15 / 30 / 60 — Mental reps at every level of depth.
The goal is simple: every coach, every practice, five minutes. That is where the culture shifts. That single daily standard — non-negotiable, facility-wide — is what makes everything else possible.
From there, the program is built as an onramp. As athletes and coaches see results, they naturally want to go deeper. The 15-minute exercises, the monthly sessions, the seasonal workshops — these are the tools waiting for them when they're ready. Participation grows as the work proves itself. The program earns its audience.
Daily — Every Practice
Coach-led mental performance activity at every practice, no exceptions. A mindset card, a breath anchor, a visualization prompt, or a group reflection. Five minutes. Every time. The standard is non-negotiable. The format is flexible.
This is the most important number in the program. When every coach at this facility runs five minutes of mental performance work every practice, the culture shifts permanently. The mental side stops being an add-on and becomes part of what training means here.
Weekly — Twice a Week
Mental skill exercise, guided practice, or short video. Athletes build actual reps on focus, self-talk, reset mechanics, imagery, and process-focused thinking — the same skills the world's best players are training.
Chucky Lozano doesn't chase a bad play. Iniesta didn't panic in a final. Memo Ochoa performs at his peak in the biggest moments. These are not accidents. They are trained responses — and they are trainable here.
Monthly — Once a Month
Guided group session, team reflection, or family workshop. Coaches step back and look at the bigger picture. Athletes go deeper on a single skill. Parents get tools for what happens off the pitch.
Recorded and available on demand. Every family at the facility can access the material on their own schedule. The curriculum doesn't disappear after the session ends.
Seasonal — Once a Season
Live in-person at the complex and broadcast on Zoom. Athletes, coaches, and parents in the same room, working from the same material. Attendance tracked and credited. The anchor event of the program — once a season, every season.
This is where Salinas Regional Soccer Complex signals to every family what kind of facility this is. The mental side of the game is not optional here. It is part of the standard.
What We Build
Three kits. One shared system.
The mental program works best when every person in an athlete's environment is running the same system. Every kit is purpose-built for the role each person plays — so the work on the pitch is reinforced everywhere else.
Coach Kit
× [coaches] — confirm with Simon
Program overview
Coach guide series
Mindset card deck — 50+ field-ready 5-minute activities, no prep required
Athlete Kit
× [athletes] — confirm with Simon
Program overview
Athlete guide series
Guided reflection journal — built-in questions, daily mental reps
Parent Kit
× [families] — confirm with Simon
Program overview
Parent guide series — Car Ride Home, The Sideline, Playing Time, and more
+ Facility signage installed at all entrances and common areas — the anchor phrases athletes see every time they arrive.
+ All three audiences access the 30-minute monthly sessions and 60-minute seasonal workshops — live or on demand.
Community Impact
What changes when the whole facility runs the same program.
Every athlete gets structured mental performance training regardless of team, age group, or level — not just the select squads.
Every coach runs the same system — shared language, shared tools, shared standard across the entire facility.
Every parent gets a guide series for the moments that shape their athlete's experience — and their own role in building a stronger team environment.
Salinas Regional Soccer Complex becomes known as a facility that develops the whole athlete — and attracts the families who want that.
The mental skills athletes build here — composure, consistency, resilience under pressure — travel with them long after their playing days end.
Documented community reach: every card deck activity, every guide read, every workshop attended is a trackable touch — reportable data for grant documentation.
Investment — Phase 1 (Months 1–6)
A first-year investment. A long-term partnership.
The investment is structured in two phases across the first year. Phase 1 covers the build — every piece of curriculum, every guide, every card deck, every training session, and every kit designed and produced specifically for Salinas Regional Soccer Complex. Phase 2 deepens the work — monthly content, seasonal workshops, team plans, and reporting. From Year 2 onward, the partnership renews annually at a scope and cost defined together, covering ongoing facilitation, content refresh, and continued program development.
| Deliverable |
Description |
| Coach Kit |
Program overview + coach guide series + mindset card deck. One physical kit per coach. (Quantity TBD — confirm with Simon) |
| Athlete Kit |
Program overview + athlete guide series + guided reflection journal. One physical kit per athlete. (Quantity TBD — confirm with Simon) |
| Parent Kit |
Program overview + parent guide series. One physical kit per family. (Quantity TBD — confirm with Simon) |
| Facility Signage |
Anchor phrases and mindset language at all entrances and common areas throughout the complex. |
| Implementation & Training |
On-site coach training session and ongoing launch support through the first season. |
Program build & delivery
$45,000
Hard production — kits + signage
~$20,000
Phase 1 Total — Months 1–6
$65,000
One-time build cost. Curriculum, guides, card decks, kits, training, and launch support. Hard production scales with final participant count — confirm with Simon.
Phase 2 — Months 7–12
Monthly workshop library, 15-minute guided content, seasonal live workshops, custom team and league plans, community impact dashboard, and year-two curriculum refresh.
$28,000–$35,000
Year 2+ — Annual Renewal
Ongoing facilitation, content refresh, expanded staff training, and continued program development. Scope and cost defined together based on what we learn in year one.
TBD — built together
12-Month Partnership Total
$93,000–$100,000
Why AthletesClass
What we bring to this.
Nearly a decade working with collegiate and competitive athletes in a sports performance capacity.
Already in the room — mental performance sessions delivered to Pachuca FC and Salinas Regional Soccer Complex athletes in 2026.
Evidence-based curriculum built for youth athletes and coaches, validated in the field.
We are local. We have a vested interest in the betterment of this community.
The Partnership
We build this together.
We are here to build with Salinas Regional Soccer Complex — not for it. Everything is a collaboration. Everything is an iteration. We show up with relentless energy and effort, we learn from everything we find, and we keep building until Salinas is the place every serious footballer in this region wants to be — and the community knows it.
The communities that invest in the whole athlete win.
Let's build that here.
